LinkedIn
LinkedIn For Creators brand assets
Social
Motion graphics
Video Editing
Deck Design
Brand dev
Context
I joined the team at LinkedIn as a Designer & Animator, where I got to supported the Product Marketing department through creating net-new assets LinkedIn For Creators page.
During the tenure of my time there I was able to work on a variety of projects including Video-based campaigns, carousels, digital banners, and templates. I also worked with the Creative Directors to not only apply the LinkedIn brand guidelines but also explore additional ways to expand upon the brand identity throughout the materials.
Team
Creative Directors:
Aaron Sanchez, Ben Keyser
A. Creative Director Copy:
Kelsey Wilkins
Designer/Animator:
Laetitia Auguste
Designer (Explorations)
Simone Cotton
Sr. Copywriter:
Martine Glickfield
Social Media strategy:
Katie Coyle
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Linked In For Creators Identity exploration
Brief
I created a look and feel for the 2021 Grubhub social Oscar campaign in which I made the GH bag the Oscar star.
It also was a great way to use the new camera illustration I created.

Brand developement

Suggested container shapes pulled from brand patterns
Patterns
Use cases tile
Title card treatments
Newsletter treatments
Carousel treatment

Net-new color palette

Where it originated from

Application

Product Spotlights
Creator Spotlights
Banners
Variations
Article headers
Variations
Skills post
deck design

Audio Events feature education

Scheduled posts Feature Alert
5 Tips With Ashley fox
Creator Analytics product update video
AAPI Heritage Month Series
1 Million folowers announcement video
Campaigns
Production
Illustration
Email & Native
Brand dev.
Art Direction
Deck Design
Motion