Brand Dev / Motion
LinkedIn
LinkedIn For Creators brand assets
Context
I joined the team at LinkedIn as a Designer & Animator, where I got to support the Product Marketing department through creating net-new assets LinkedIn For Creators page.
During the tenure of my time there I was able to work on a variety of projects including Video-based campaigns, carousels, digital banners, and templates. I also worked with the Creative Directors to not only apply the LinkedIn brand guidelines but also explore additional ways to expand upon the brand identity throughout the materials.
Team
Designer/Animator: Laetitia A
Sr. Designer (Explorations) Simone Cotton
Sr. Copywriter: Martine Glickfield
Creative Directors: Aaron Sanchez, Ben Keyser
A. Creative Director Copy: Kelsey Wilkins
Social Media strategy: Katie Coyle

Exploration

Original LinkedIn brand pattern elements
Suggested container shapes
Patterns
Use cases tile
Title card treatments
Newsletter treatments
Pride video refresh
Carousel treatment
Carousel treatment

Net-new color palette

Where it originated

Application

Context
After the aforementioned color and shape explorations, I mocked up a template library, where we could use across all the LinkedIn for Creators assets
Product Spotlights
Creator Spotlights
Banners
Variations
Art Direction
Article headers
Variations

Deck design

Audio Events Deck

Carousels

Creator mode tools education
Scheduled posts Feature Alert
5 Tips With Ashley fox

Video Campaigns

Creator Analytics Product update
Skills post
AAPI Heritage Month Series
1 Million folowers announcement video