Illustration / Branding
Black Women Lead initiative
Grow With Google
I was brought on as an Illustrator and Designer on this campaign, where I was tasked with creating an illustrated set of characters, and brand identity that extends into campaign collateral.

As part of Google’s commitment to help skill the Black community, the Grow With Google (GWG) jobseeker resources
In partnership with the Divine Nine sororities (Alpha Kappa Alpha, Delta Sigma Theta, Sigma Gamma Rho, Zeta Phi Beta), The Links, and Dress for Success, Google wants to provide a series of customized GWG workshops focused on women’s empowerment, the job search/application process, career development, and peer mentorship. 

This collaboration — the first of its kind that unites Black sororities, the largest Black-women volunteer organization,  and Dress for Success — will help 100k Black women build digital skills that are critical for employment in today’s digital economy. 
Agency: Mass Appeal
Account Manager: Brette Garber
Creative Strategist: Jon Colclough
Social Strategists: Laura Reid, Danielle Turner
Sr. Art Director:
Saata Bangura
Illustrator & Art director: Laetitia A.
Motion Designer: Hannah Wong
Copywriter: Natelégé Whaley
​Production support:
Michael Lukowski Ricardo Castaneda, Cristiaan Jackson, Hannah​ Wong




Character illustration
Color & style exploration sketches

Final direction

Final Vector images

Social Assets

Google IG Post
View this post on Instagram

A post shared by Google (@google)

Key animation graphic
Animated by Hannah Wong
Sororities feature animation
Sororities feature IG & Twitter posts
Sororities IG Story posts

Google Slides Flyers

An accessible template for the Organizations to customize for their events
Organization flyers
Presentation Deck
Testimonials slides
Design by Saata Bangura

Campaign collateral

Tote Bag
Mockup by Saata Bangura
Merchandise Box
Water Bottles
Mockup by Saata Bangura
Certificate of completion
Grow with Google Blog Post (press release)
"Digital skills training for 100,000 Black women"

Fox Business
"Google to provide 100,000 Black women with career, digital skills training"

“Google Announces Pledge to Train 100K Black Women in Digital Skills By 2022”

Black Enterprise
"Google Announces Initiative to Train 100,000 Black Women In Digital Skills by 2022"


"Google partners with Dress For Success to upskill more than 100,000 Black women"

The Workplace
“Dress For Success Mid-Fairfield County Joins Google Initiative To Provide 100,000 Black Women With Career Development And Digital Skills Training Over The Next Year”

"Google is Supporting Black Women's Digital Skills With 'Grow With Google' Initiative" Essence
"Black Women Lead Sponsored By Grow with Google"

"Black Women Lead: How Google is Transforming Black Communities with The Power of the Digital World"

Delta Sigma Theta + Grow with Google
Virtual Workshop
Check it out