Black Women Lead Initiative
Context
I was brought on as an Illustrator and Designer for this campaign, where I developed a custom set of illustrated characters and a brand identity that extended across all campaign collateral. As part of Google’s commitment to support the Black community through its Grow With Google (GWG) initiative, this project focused on delivering jobseeker resources in partnership with the Divine Nine sororities, lpha Kappa Alpha, Delta Sigma Theta, Sigma Gamma Rho, and Zeta Phi Beta, alongside The Links and Dress for Success.
Together, we created a series of customized GWG workshops centered on women’s empowerment, job search strategies, career development, and peer mentorship.
This first-of-its-kind collaboration brought together historically Black sororities, the largest Black women’s volunteer organization, and Dress for Success to help 100,000 Black women build the digital skills essential for today’s workforce.
Together, we created a series of customized GWG workshops centered on women’s empowerment, job search strategies, career development, and peer mentorship.
This first-of-its-kind collaboration brought together historically Black sororities, the largest Black women’s volunteer organization, and Dress for Success to help 100,000 Black women build the digital skills essential for today’s workforce.
